Jeep :: The Call of Adventure

World's most awarded automotive Campaign 2023

​

Drawing inspiration from Morse Code, we used the dots and lines of the Jeep grille logo to craft messages that sparked a journey of discovery.

We minted a new Jeep Morse Code Font based on the dimensions of our grille logo. It was crafted to reflect the Jeep identity and trigger our audience's curiosity.

When people searched for translations online, they discovered our microsite where they decoded the signals and created their own Morse Code messages.

 

Contribution :: Art Director / Motion Designer

.......................................

​

//Lynx Dubai Awards GRAND PRIX

//Lynx Dubai Awards 2x Silver

//Lynx Dubai Awards 5x Bronze

//Lynx Dubai Awards 11x Shortlists

​

//Effies MENA Awards 1x Gold :: Automotive

​

//The One Show Club for Creativity 2x Bronze :: Automotive

//The One Show Club for Creativity 6x Merits :: Automotive

​

//D&AD Awards 1x Wooden Pencil

​

//CLIO Awards 2x Silver

//CLIO Awards 3x Bronze

 

//London International Awards 1x Silver :: Typography

//London International Awards 1x Bronze :: Design

 

//Cannes Lions 6x Shortlist :: Industry Craft :: Typography

//Cannes Lions 3x Shortlist :: Outdoor :: Automotive

​

//TheOneShow Awards 11x Shortlists

 

//NY Festivals 3x Finalist :: Print